Champion of the underdog. Tireless advocate. Fighting for justice.
Sound familiar? It’s on almost every law firm website out there.
Line up ten firm websites side by side, and a client can’t tell them apart. So they pick the next name on the list.
Your brand archetype is where standing out starts. Take the quiz and find yours.
Can you tell them apart?
Neither can your clients. Find what makes your firm different.
How it works
From who you are to how clients see you.
- 1
Find your archetype
Twelve quick questions reveal the archetype family behind the way your firm advocates. Free, about three minutes. Results sent to your inbox.
- 2
See where you blend in
Your results show your natural strength, your blind spot, and a headline rewrite you can use tomorrow.
- 3
Make it unmistakable
In a one-on-one session with Stacey, uncover your sub-archetype and build the voice, messaging and visual direction that make your firm the obvious choice.
The twelve families
Every firm advocates. Which way does yours?
The Sage
Expertise, clarity and the pursuit of truth.
The Sovereign
Authority, stability and command of the room.
The Hero
Courage, grit and winning against the odds.
The Caregiver
Compassion, protection and steady support.
The Citizen
Belonging, honesty and down-to-earth connection.
The Rebel
Defiance, disruption and taking on the powerful.
The Creator
Innovation, craft and original strategy.
The Explorer
Independence, curiosity and doing it differently.
The Magician
Transformation, insight and turning the impossible into results.
The Innocent
Simplicity, integrity and doing what’s right.
The Lover
Devotion, personal attention and an elevated client experience.
The Jester
Wit, warmth and a human touch.
Who’s behind the test
I’m Stacey Ubelhoer. I’ve spent 20+ years in marketing, and I lead growth for a personal injury firm, so I know what it takes to stand out in a crowded market.
Your archetype family is just the start.
Plenty of firms share your family. Your sub-archetype is what makes you impossible to confuse with them. Find it in a one-on-one session with Stacey.